As the holiday season approaches, businesses are gearing up for their annual holiday marketing campaigns. In order to stand out in a crowded marketplace, it's essential to employ creative tactics that engage and excite potential customers.
Start Early
Don't wait until November or December to kick off your holiday marketing campaigns. Begin in September to generate buzz and build momentum leading up to the holiday season. By starting early, you can establish your brand presence, reach a wider audience and stay top of mind when customers start their holiday shopping.
Video Shopping Ads
Video shopping ads have become increasingly popular in recent years and they are an excellent way to capture the attention of potential customers. Start creating and promoting video ads early, even as early as September, to ensure maximum exposure during the holiday season. These ads can showcase your products in action, demonstrating their features and benefits and create a sense of urgency to purchase. Gift Guides
A tried-and-true tactic for holiday marketing. Create visually appealing and comprehensive gift guides that cater to different interests, age groups and budgets. The guides should include your products as well as curated selections from other brands. By positioning yourself as a trusted source of gift recommendations, you can attract more customers and increase sales. Use Interactive Stickers
Utilize interactive stickers across social media platforms to engage with your audience. Countdown stickers can create a sense of anticipation and urgency, encouraging customers to make their purchases sooner rather than later. Gift code stickers can offer exclusive discounts or promotions, incentivizing customers to choose your products for their holiday shopping. Collaborate with Creators
Connect with a range of creators, including top-tier influencers and niche content creators, to create a full-funnel content strategy. Top-tier creators can help drive awareness and demand, while niche creators can connect with a more focused audience and drive purchase intent. Collaborating with creators adds authenticity to your brand and enhances personal connections with potential customers.
Key hashtags to use this holiday season:
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